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Money is emotional
Essays about our relationship with money — and what it means to us


Money Insights
Short, thoughtful notes about money, feelings, and how we choose to spend our time.


Affordability Feels Different Without Hope
Affordability is real. But just like globalization, it isn’t new. People have always stretched, risked, and rationalized their spending. What is new—what feels heavier—is the loss of hope. Because affordability isn’t just whether you can pay a bill. It lives in your expectations about the future. What will life look like? Will you be okay? I remember seriously considering leasing a car I couldn’t afford—not because I didn’t understand the numbers, but because I believed somet
Apr 15


Don’t Ask the Calculator the Wrong Question
On math, money, and life in the middle My mom is turning 80. She’s learning magic. Card tricks. Sleight of hand. The kind where something impossible happens right in front of you and you feel that little jolt—wait… what? She even hired a private tutor. Some guy in San Francisco. I picture him in a black cape in a dark, candle-lit basement somewhere in the Mission. She spent years as a math therapist, helping high school students work through their fear of numbers. And it work
Mar 26


Heavy
Maybe there was a time when a credit card really meant something. Michael Lewis once wrote in The Money Culture about American Express and what it represented in the 1980s. Membership had its privileges — and you didn’t want to leave home without it. Snob appeal. Let’s rewind. American Express had been marketing itself as a luxury product since it introduced its charge card in 1958. In the beginning it really did solve a problem. If you were traveling — flying, staying in ho
Mar 11


When –1.5% Becomes Normal
How our feelings move with the baseline The stock market is down 1.5%. My heart rate picks up a little when I see the red numbers. Nothing dramatic. Just a tiny jolt in the body. The kind of reaction you get when something unexpected happens. Everything on my phone is red, significantly larger than it was earlier. Nothing in the real world has changed. The companies are still there. No earnings or economic data were reported . The rain outside the window looks exactly the sam
Mar 7


You Think You're Buying Shoes
I try to be very intentional about what I spend. I think the key is being proactive instead of reactive. Over time I’ve built a kind of uniform. Right now it’s brown Sperry Top-Siders, black Lululemon ABC pants, and a black crewneck. It’s simple, me, and most importantly it keeps me from buying clothes impulsively, which I’m very good at. The uniform solves a problem. Sometimes I see clothes that look great on other people and think they might look great on me too. The unifo
Mar 6


Shiny Like a Wealthy Woman’s Neck
Before Money Was Math, It Was Meaning Markets run on fungibility — the idea that one unit is interchangeable with another. But money didn’t start that way. Long before it became numbers on a screen, it was sacred. Before it was monetary architecture, it was bling. For much of recorded history, value wasn’t stored in clay tablets, paper, ledgers, spreadsheets, or blockchain. It was stored in gold. Gold doesn’t grow. It doesn’t compound. It signals. And shines. Empires rose an
Feb 26


Money Is Fungible
Markets run on fungibility, Humans don't. One dollar is identical to another. A share of stock is interchangeable with any other share of the same class. Markets function because money is fungible — memoryless, liquid, efficient. And yet, few things trigger more emotion. Investors freeze when markets fall. Employees hesitate to negotiate salaries. Families argue over inheritances. We label dollars as “vacation money” or “savings,” even though each bill carries equal spending
Feb 23
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