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Money is emotional
Essays about our relationship with money — and what it means to us


Money Insights
Short, thoughtful notes about money, feelings, and how we choose to spend our time.


Don’t Sell Expectations
You can hit every goal you set at 15…and still miss the point.
Or you can find yourself in a rainforest, three generations deep, watching your 80-year-old mom zipline—and realize you're not missing anything.
Apr 19


Affordability Feels Different Without Hope
Affordability is real. But just like globalization, it isn’t new. People have always stretched, risked, and rationalized their spending. What is new—what feels heavier—is the loss of hope. Because affordability isn’t just whether you can pay a bill. It lives in your expectations about the future. What will life look like? Will you be okay? I remember seriously considering leasing a car I couldn’t afford—not because I didn’t understand the numbers, but because I believed somet
Apr 15


The First Time I Felt Rich
What a Strongman Taught Me About Money I’ve been trying to trace my relationship with money back to its origin story, but the tape only rewinds so far. Six years old, maybe. That’s where things start to flicker into something I can almost hold. But the first scene that really sticks—the one with color and texture and a lesson baked into it—comes a few years later, when I was nine, maybe ten, in fourth grade. At the time, I was balling. Someone had just given me a turquoise ny
Mar 31


The Signature on the Scoreboard
What a Signature Says About Power, Money, and Belief Gold didn’t update. It signaled. It told a story about status, power, and permanence, and then it sat still. You could see it, hold it, pass it down. Its meaning was shared and stable, reinforced slowly over time. Money changed that. It turned the story into numbers. Numbers made status measurable, and once status became measurable, it became comparable. Now everything updates—net worth, followers, markets. Refresh. Compare
Mar 28
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